Edison

THE TRADEMARK

The Edison trademark, which was adopted in 2003, was born from a suggestion as simple as it is meaningful: the roundness of the Earth, the sun, and, hypothetically, the sky. These elements, which are interpreted as original matrices of energy itself, are represented in a composition created with arcs of circles.

The visual impact of the trademark is one of a dynamic environment which, through the colour green, integrated with the primary colours of blue and yellow in a proposition that succeeds in being not cold.

On the other hand, green evokes Nature most of all and, with it, peace and equilibrium. It also has connotations of hope and fertility.

Historical trademarks

	Until 1934 this trademark identified the "Società Generale di Elettricità Sistema Edison" and, afterwards, "Società Generale Edison di Elettricità".
	This logo was introduced in 1934. In that year the company became Società Edison. Edison went on to use this logo until 1966.
	This logo was created to represent the newborn company Montecatini Edison Spa, established in 1966 from the merger between Montecatini and Edison).
	This famous logo was created by the American company Landor to identify Montedison and all the Group. Introduced in 1972, it was also used to denote Edison until 2003.